Last updated 1 month ago
Content marketing is arguably one of today’s top online marketing trends. But, it’s not just large businesses that are using storytelling as part of their online marketing strategy. Today, 74% of small businesses use content marketing to help share their messages and build their brand online.
With so many types of content you can share online, what content should you be using? In this three-part series, we’ll discuss the types of content you can use to fuel your content marketing, generate engagement, build your brand, and drive new leads online. In this post, we’ll cover the different types of long-form content that form the cornerstone of a solid content marketing program: blog posts, videos, and ebooks.
1) Blog Posts
A business blog not only gives you a platform to demonstrate expertise in your field, but it also enables you to optimize content around your business name, industry, and products and services so it’s found in search engine results. Plus, with the increasing amount of usability built into different blogging platforms, you can use a business blog as a hub to share all of your brand's content from.
Types of Posts You Should Create:
Informational – You know that you are an expert in your field, but you can prove this to your customers and prospects through informational blog posts about your industry. Plus, by writing informational content with your target keywords in mind, you can increase your blog’s visibility on search engines, which can improve brand awareness, brand credibility, and your online reputation.
How-To and Educational – Posts that explain a business-related process are great for building interest in your business and educating consumers about your products and services. For example, if you operate a bakery, you could explain the best types of apples to use in different desserts. Or, if you run a window-installation company, you could provide tips on how to treat windows during different seasons. You could also use this as a forum to help existing customers get the most out of your products or services if they require additional maintenance.
Last updated 10 months ago
AOL is launching a series of premium ad formats for mobile devices and tablets today, extending its Pictela platform across multiple screens. The technology enables brands to build and tailor cross-platform campaigns in real-time.
Advertisers can incorporate five applications in mobile ads running on the technology, including Facebook, Twitter, a photo gallery, video gallery, and content feed. Icons in the ads associated with the apps will open a larger window displaying content without leaving the ad. Pictela desktop ads can feature 25 different apps.
AOL is running house ads for Moviefone based on the new mobile ad format (320x50), and plans to sell the new premium formats for mobile devices following the commercial launch.
Since online ad vet Tim Armstrong took the helm, AOL has banked on premium rich media ad formats to boost revenues from brand advertisers. During the firm's Q1 2012 earnings call, the CEO said use of its large Project Devil rich media ad unit grew 80 percent year-over-year and CPMs rose. However, AOL continues to struggle in its mission to dominate the U.S. display ad market. The company's domestic display revenues fell1 percent year-over-year to $119 million.
Last updated 1 year ago
Today at ReachLocal, we’re proud to announce our brand-new website to the world. We’re thrilled to see how our new site will help everyone from existing clients and staff to investors, prospects, and potential employees.
As a company, we have a lot to share and celebrate, not the least of which is our clients’ success – and how we are helping them market their business online and reach new customers each day. Ultimately, that’s what we’re in business to do, and that’s why we launched the site with the new tagline “We Know Online Marketing”.
What’s New at ReachLocal.com?
Not only does our new site highlight how we’ve helped local business owners with their online marketing, but it also features a completely new design for our brand, more interactive elements, enhanced content, and much, much more. We had many goals for the new ReachLocal website, but these three objectives were at the heart of what we wanted to accomplish:
1. Humanizing our Brand. We’ve always been a technology leader, but we also have an amazing depth of expertise in local online marketing that runs through all of our teams. So, in addition to featuring a customer-centric design, our new site also showcases authentic images and videos of real people, including many of our own employees and clients.
Last updated 1 year ago
glassdoor best 50 places to work 2012 logo Today we’re thrilled to announce that ReachLocal has been named one of Glassdoor’s 50 Best Places to Work in 2012! Based on 250,000 employee reviews submitted in the last year, this Employee’s Choice award truly represents how ReachLocal employees feel about working here. With 65,000 companies in the running, only 50 had what it takes to make
Glassdoor’s Best Places to Work in 2012 list. ReachLocal is proud to rank #27. And with an especially high approval rating for CEO Zorik Gordon (at an impressive 80%), we look forward to giving ReachLocal employees even more reasons to “bleed orange” as we continue delivering the best solutions for local businesses all over the world. Ready for a new career that’ll have you looking forward to your morning commute again? Check out our available jobs and join forces with ReachLocal: one of Glassdoor’s Best Places to Work 2012!
Last updated 1 year ago
First of its kind in the nation; promotes math and science learning SMUD and local educators pulled back a big black tarp and revealed the future of energy learning at the School for Engineering and Science in the Pocket area. It's the SunFlower, an 18-foot-high, 400-watt, student-controlled solar array. The SunFlower looks like a large yellow steel "flower" that is affixed with solar panels. It serves as an interactive learning laboratory. The SunFlower is the first of its kind in the nation and will promote math and science studies. Students can manipulate the panels to learn how to harness the sun's energy and turn it into electricity that can operate or charge electronic devices and equipment. Information from the SunFlower is also uploaded to a website where students can monitor its energy production, share it with other students and even teach their parents the value of alternative energy. SMUD sees SunFlower as the prototype for more projects at Sacramento area schools, and hopefully, as a model for other school district partnerships throughout California. An energy curriculum that utilizes SunFlower and can be shared across all state public schools is also in development. SMUD's partners on the project are Sacramento City Unified, Elk Grove, Twin Rivers and San Juan Unified School Districts and the Sacramento Office of Education. No SMUD ratepayer funds were utilized to pay for the project. Funding and creation of SunFlower and its curriculum are provided solely by the SMUD Community Solar program, to which SMUD customers voluntarily contribute.